Ninety days, a hundred hands
Every rug that leaves Bhadohi begins as raw fibre and a drawing. What happens in between is the part most people never see — so here it is, stage by stage, the way it actually happens on our floor.
A drawing becomes a map
Your artwork is redrawn as a knot map on graph paper — every square one knot, every colour a numbered yarn. Weavers read it like sheet music.

Yarn takes the dye
Hanks of wool go into the dye vats and come out matched to your Pantone reference — proven first by a lab dip you approve in hand.

Knot by knot, row by row
On the loom, the rug grows a few centimetres a day. A 250 × 300 cm hand-knotted piece holds several hundred thousand knots — each one tied by a person.

Water wakes the wool
Washing opens the pile and brings up the lustre. Then shearing levels the surface, stretching trues the shape, and binding seals the edges.
Measured, weighed, approved
Size against tolerance, weight against specification, finish against your approved sample. Only then is it rolled, wrapped and booked for Delhi air or Nhava Sheva sea.















