Wool
Nearly every great handmade rug begins with wool. Here is the whole journey ours makes — farm to fleece to yarn to rug — and why each stage is certified along the way.
Where responsible wool begins
Our RWS wool starts on farms audited under the Responsible Wool Standard: animal welfare protected (no mulesing), grazing land managed responsibly, and every bale tagged so the fibre can be traced forward. When a rug carries an RWS claim, that claim began here — not on a label printer.
Untangling the fleece
Raw fleece arrives matted and mixed. Carding combs it into airy, aligned webs of fibre, removing debris and short strands. What comes out is soft rope-like sliver — wool ready to become yarn. Long-staple fleece, such as New Zealand wool, survives this combing with its length intact, which is why it spins into stronger, smoother yarn.
Twist becomes strength
Sliver is drawn and twisted into yarn. The twist is the engineering: tighter twist for crisp, durable pile; softer twist for a fuller, loftier hand. We spin and ply to the specification of each quality, because pile behaviour is decided here, months before anyone walks on the rug.
Colour that is proven first
Yarn is dyed in-house in hanks, matched to your Pantone reference. Nothing goes to the loom on faith: a lab dip — a small dyed sample — goes to you for approval first, in about ten days. Dyes are selected to Oeko-Tex requirements, so the colour that delights the eye has also passed a laboratory.
A hundred hands
The dyed yarn becomes rug: knotted, tufted or loom-woven to the knot map. On a hand-knotted piece, every centimetre of every row is a human decision — which is why wool rugs from Bhadohi feel alive in a way machine goods never do.
Water, blade and tension
Washing opens the fleece and raises the lustre wool is loved for. Shearing levels the pile, stretching trues the corners, binding seals the edge. The lanolin memory of wool — its natural springiness and soil resistance — is preserved through every step.
Where wool earns its keep
Wool walks into service: living rooms, hotel corridors, boardrooms. It insulates, hushes sound, resists crushing and cleans up honestly. It is the only rug fibre that improves with decades — ask any antique dealer what their stock is made of.
- RWS CERTIFIED
- NZ & INDIAN WOOL
- LAB DIPS ~10 DAYS
- OEKO-TEX TESTED DYES
