Hand-tufted rugs

We manufacture hand-tufted rugs at 2000–3500 GSM for retail and hospitality programmes.

The most versatile construction in the catalogue: hand-tufted rugs deliver deep pile and intricate designs at accessible lead times, and they are how many retail and hospitality programmes get made.

Fine hand-tufted rug in progress on the tufting frame at PiHue, Bhadohi

How the construction works

The design is traced onto stretched primary canvas. Tufters punch coloured yarn through the canvas with a hand-held tufting gun, following the outlines. The rug is then coated with a controlled latex layer to lock the tufts, backed with a secondary cotton or synthetic backing, sheared to level the pile, carved for high-low relief where the design calls for it, and finished.

2000–3500 GSM
Cut, loop or cut & loop
Rich detail
Faster than knotted

Where hand-tufted belongs

A wide view of the hand-tufted loom bay with rugs in progress on stretched primary canvas — The hand-tufted loom bay — primary canvas stretched, artwork traced, tufting in progress.

Close view of a hand-held tufting gun punching coloured yarn through primary canvas — The hand-held tufting gun — each pulse punches one coloured tuft through the primary canvas.

Detailed contemporary designs with soft colour blends.
Retail programmes at 2000–3500 GSM served at scale.
Hospitality guest rooms where budget and lead time both matter.
Custom sizes and shapes — the design is drawn to your canvas.

Quality gates

Close view of tufted pile emerging on the reverse of a stretched canvas as yarn is punched through — The reverse of the canvas — the tufts secure as the gun advances the pattern.

A tufter following a drawn design on stretched canvas, punching coloured yarn through row by row — Following the drawn design line — one coloured yarn changed to the next as the pattern advances.

A finisher running a hand across the freshly-tufted pile to check evenness before latex is applied — Pile evenness checked by hand before the latex layer locks the tufts.

Close crop of the reverse of a tufted rug showing latex sealing the tufts to the primary backing — The latex layer on the reverse — what holds a tufted rug together for decades.

A finisher measuring the length of a finished tufted rug with a tape at the QC bench — Every finished tufted rug measured against the SKU — ±3% size tolerance applies.

Latex curing time strictly controlled — the single largest source of long-term quality issues in poorly-made tufted rugs.
Full-piece GSM verification at final QC.
Backing bond and edge binding checked on every rug.

A carved hand-tufted zebra-print rug being unrolled — the design carved from a level pile — A carved hand-tufted zebra rug — the design cut into a level pile with hand shears.

Hand-tufted carved wool rug on the QC bench — Carved hand-tufted wool rug on the QC bench.

How this compares with hand-knotted →

For our lighter carved-relief line (1200–2800 GSM, no latex), see carved bench-tufted rugs →

Frequently asked

What is a hand-tufted rug?

A hand-tufted rug is made by punching yarn through a stretched primary-canvas backing with a hand-held tufting gun, following a design drawn on the canvas. The tufts are then secured on the back with latex, a secondary backing is applied, and the surface is sheared and finished. The result is a full-pile rug — often with intricate designs and richer colour placement — produced far faster than a hand-knotted piece.

Hand-tufted vs hand-knotted: which is better?

Different tools for different jobs. Hand-knotted rugs last generations and cost accordingly. Hand-tufted rugs achieve rich pile and detailed designs at accessible lead times and price points, typically serving 10–20 years depending on traffic and the quality of the latex backing. For retail programmes, hospitality guest rooms and detailed contemporary designs, tufted is often the honest answer.

How is GSM specified on a tufted rug?

GSM (grams of pile per square metre) is the number to specify for tufted work — typical ranges are 2000–3500 GSM for standard programmes and higher for showpieces. We verify GSM on every finished piece: actual pile weight ÷ actual pile area must match the specified GSM.

Want a tufted range?

Send designs and GSM targets. We return quotation, material recommendation and sampling plan the same working day.

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