Press & media resources
Everything you need
to write about us.
Boilerplate, verified specifications, and high-resolution photography from the loom floor in Bhadohi. Free to use with credit. No approval process, no embargo.
Press contact
- Enquiries
- Deep Gupta
Founder & Managing Director
info@pihue.com - Response time
- Within one working day. For same-day deadlines, mark the subject line DEADLINE and it moves to the top.
- What we can supply
- On-the-record comment, additional photography to brief, certificate numbers and audit dates, video from the weaving floor.
Fact sheet
- Founded
- 2021
- Founders
- Deep Gupta and Ruchika Gupta
- Location
- Bhadohi, Uttar Pradesh, India
- Cluster
- Bhadohi hand-knotted carpets hold a Geographical Indication
- Constructions
- Hand-knotted, hand-woven (durry & handloom), hand-tufted, Indo-Tibetan, flatweave
- Also produced
- Bathmats, cushions, FF&E hospitality rugs
- Fibres
- Wool, silk, cotton, jute, viscose, recycled post-consumer polyester
- Knot density
- 20–180 KPSI, specified per design
- Dyeing
- Contracted to an OEKO-TEX and RWS certified plant
- In-house
- Washing and mechanical shearing, PiHue's own workers
- Minimum order
- 1 piece; 10 sqm per design per colour for repeats
- Size tolerance
- ±3%
- Loom width
- Up to 20 ft woven width
- Tufting frames
- Up to 30 × 150 ft
- Export markets
- Scandinavia, Western Europe, UK, North America, Australia
- Testing partners
- Hohenstein, Eurofins
Boilerplate
Approved copy. Use either version as written, or edit freely — we do not require sign-off.
Short — 60 words
PiHue Creations is a handmade rug manufacturer and exporter based in Bhadohi, Uttar Pradesh — India's GI-tagged carpet cluster. Founded in 2021, PiHue produces hand-knotted, hand-tufted and flatweave rugs for design brands and interior studios across Europe, North America and Australia. The company holds GoodWeave, ISO 9001:2015, OEKO-TEX Standard 100, GRS, RWS and SMETA 4-Pillar certifications.
Long — 230 words
PiHue Creations is a handmade rug manufacturer and exporter based in Bhadohi, Uttar Pradesh, the GI-tagged centre of Indian carpet weaving. The company was founded in 2021 by Deep Gupta and Ruchika Gupta and works with a network of weaving families across the Bhadohi belt.
PiHue produces hand-knotted, hand-tufted, hand-loomed and flatweave rugs in wool, silk, cotton, jute, viscose and recycled fibres. Hand-knotted construction is specified per design across a range of 20 to 180 knots per square inch. Dyeing is carried out at a contracted OEKO-TEX and RWS certified plant; washing and mechanical shearing are performed in-house by PiHue's own workers. Minimum order is one piece, with 10 square metres per design per colour for repeat production.
The company holds six certifications — GoodWeave, ISO 9001:2015, OEKO-TEX Standard 100, GRS, RWS and SMETA 4-Pillar — with third-party testing through Hohenstein and Eurofins. GoodWeave licensing carries unannounced inspection of the weaving supply chain against child, forced and bonded labour.
PiHue exports to design brands, retailers and interior studios in Scandinavia, Western Europe, North America, the United Kingdom and Australia.
Credit line
Rugs: PiHue Creations, Bhadohi (pihuerugs.com)
Image library
All images 3000px minimum on the shortest side, sRGB. Free for editorial use with the credit line above. Right-click to save, or request the full set as a single download.
More available on request, including washing and finishing, rugs in situ, and founder portraits. Tell us the crop and orientation your layout needs and we will shoot to it.
Download the full press kit — all images, both logo formats, and this fact sheet as a PDF.
What we can speak to
How a rug is actually specified
Knot count, pile height, wool grade, finishing — what each one changes about the rug on the floor, and which of them buyers are routinely oversold.
Bhadohi and the GI
What the Geographical Indication protects, how the weaving belt is organised around family looms, and how the cluster has changed since 2021.
What certification costs a mid-size unit
On the record: what GoodWeave, GRS and RWS compliance requires operationally, including chain-of-custody across a contracted dye house.
Hand-knotted vs hand-tufted
The structural difference, the failure modes, the honest price gap, and when tufted is the right answer rather than the cheap one.
Wool sourcing and grading
Where pile wool comes from, what separates grades, and why the same design in two wools behaves differently after five years.
Rug care that survives contact with reality
Practical answers for buying guides: pads, rotation, spills, professional cleaning intervals, and what actually voids a rug.
Before you print
Two numbers worth checking
Knot count is the most-quoted and most-misquoted figure in rug writing. If a spec sheet gives you one of these, it is worth a second call — to us or to anyone.
"400 knots per square inch, hand-knotted to order"
At that density you are looking at traded Kashmiri silk, not workshop production to order. Specified hand-knotted ranges run roughly 20 to 180 KPSI. Anything far above that is a fineness claim about the design, not a durability claim about the rug.
"Higher knot count means a better rug"
Knot count sets how fine a pattern the weave can resolve. A bold geometric at 180 KPSI is wasted money; a fine floral at 40 reads as mud. The correct density is a property of the design, and durability is governed by wool grade and pile density instead.
Certifications
Six, and only six. Certificate numbers and current audit dates supplied on request for verification.
GoodWeave
Licence GW-0122-406
Valid to 30 Jan 2027
Child, forced & bonded labour
goodweave.org
ISO 9001:2015
Certificate 25MEQTI61
Valid to 6 May 2028
Quality management system
Magnitude Management Services, EGAC accredited
OEKO-TEX Standard 100
Certificate 25.HIN.21062
Valid to 31 Jan 2027
Product Class II, direct skin contact
Issued by Hohenstein
oeko-tex.com/label-check
Global Recycled Standard
Scope certificate IDF-26-977642
GRS v4.0 · Valid to 8 Apr 2027
TE-ID TE-00334550
textileexchange.org/certificates
Responsible Wool Standard
Scope certificate IDF-26-977642
RWS v2.2 · Valid to 8 Apr 2027
TE-ID TE-00334550
textileexchange.org/certificates
SMETA 4-Pillar
Audit ZAA600186420
Audited 25–26 Feb 2026
Sedex site ZS424407034
Labour, health & safety, environment, ethics
GRS and RWS scope certificates confirm the certified processes at our site. Proof that any specific consignment is certified is carried by a transaction certificate covering that shipment — supplied to buyers on request.
Usage
- Images on this page are free for editorial use, in print and online, with the credit line above.
- No approval, embargo or advance copy required. Write what you find.
- Crop and colour-correct as your layout needs. Please do not composite our rugs into rooms they were not photographed in.
- Advertising or packaging use needs written permission — write to info@pihue.com and we will usually say yes.
- Logo files are in the press kit in SVG and PNG. Do not recolour, stretch or set the mandala on a busy background.