Jute
Jute is the most honest fibre in the catalogue: a rain-fed plant that grows head-high in months, absorbs carbon as it grows, and returns to the earth when its work is done. We weave it at large scale.
Grown on rain
Jute grows in the Ganges delta on monsoon rain, reaching three to four metres in around four months, largely without irrigation or heavy inputs. As a crop it absorbs several times its weight in CO2 while standing — one of the reasons jute programmes anchor sustainability ranges.
Water does the separating
Harvested stalks are steeped in water until the pectin holding the fibre to the stem breaks down. The long golden strands — jute's namesake colour — are stripped, washed and dried in the sun.
Rustic by design
Jute spins into a yarn with visible character: slubs, colour movement, an unpolished texture that has become the signature of natural-fibre interiors. We weave it flat, bouclé and braided, in solids and in wool-jute blends that pair softness with structure.
Capability, not a side line
Jute is a volume programme for us, not a novelty: repeat qualities, consistent fibre sourcing and export packing tuned for its bulk. If your range needs a thousand natural rugs, this is the fibre and we are set up for it.
Back to the soil
A jute rug is fully biodegradable. At the end of a long service life it composts — no landfill century, no microplastics.
- RAIN-FED CROP
- CARBON-ABSORBING
- LARGE-SCALE CAPABILITY
- BIODEGRADABLE
